Hi, I’m Haikel and I facilitate conversations between humans and machines

I think of design as conversations between people and machines and my job is making sure that conversation is clear, pleasant, and worth having. Currently leading a design team in UR.

UR Onboarding

Let people preview the product before committing. KYC start rate went from 32% to 89%, first deposit from 18% to 72%.

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Arrow Checkout

Convinced the team to rebuild checkout infrastructure with no mandate. Conversion rose from 26.4% to 47.2%.

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Design System

Fixed a design system designers were afraid to use by asking them anonymously what was wrong, before touching a single component.

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About Me

I sailed on an oil tanker at 19, became a cook and somehow ended up as a product designer. The through-line, if there is one, is that I've always been more interested in how things actually work than how they look like they work.

I build things with my hands when I'm not designing. It's taught me that good craft isn't about the visible surface, it's about the decisions underneath it that nobody ever sees but everyone feels.

I bring the same thinking to interfaces. Designs that are intentional, patterns that don't need to be relearned and conversations between people and machines that feel like they were thought through rather bolted on together.

WORK EXPERIENCE
UR
Sept 2025 - Present
Product Design Lead
PropertyGuru
Aug 2024 - Aug 2025
Sr Product Designer
Arrow (YC21)
Apr 2022 - Dec 2023
Product Design Lead